How a Social Media Manager Can Help Build Your Business and Improve Customer Relationships
Social media as a whole may not be something that you’re familiar with, but you probably have heard of Twitter or Facebook. You’ve probably also realized that getting into social media is a way to expand your marketing exposure and reach out to your customers. Maybe you started and got lost in all the ‘technology’ or you just didn’t have the time to maintain everything or maybe you didn’t get any results. So, the questions are: How do you get it all set up, and, once set up, how do you keep on top of it all? How do you know if you’re doing it right? And how exactly does this turn into profits and results for you? The simple answer is you don’t have to do any of this yourself at all – A Social Media Manager can do it all for you. You can just focus on your daily business activities and reap the rewards of your social media presence.
Social media provides the opportunity to develop an overall communications strategy that can streamline your customer service, create long-term customer and brand loyalty, and increase your sales. A qualified Social Media Manager can help you to create, execute, and manage your communications strategy, build brand loyalty, and create lasting and loyal customer relationships.
Creating Your Strategy
A Social Media Manager can help you determine what your focus and objectives are and will recommend the best platforms to fit your needs. During this phase, you will also determine how active a role you want your Social Media Manager to take – purely cleanup and maintenance or actively listening, responding, engaging, and writing in your online style.
Executing Your Strategy
After evaluating the best platforms for your business needs, it’s time to set up your online identities and link them together. These can include setting up pages on Facebook, Twitter and/or LinkedIn, starting a blog, etc. Once your online identities are ready to go, you and/or your Social Media Manager (based on what was decided in phase 1) will begin joining groups, adding followers and friends, joining networks to start connecting with others appropriate and related to your business and begin contributing content, including status updates.
Managing Your Strategy and Building Customer and Brand Loyalty
Everything is live, you’ve got some followers, joined some groups, made some connections, put up a couple of posts – now what? This is where regular participation and routine maintenance is the key for your ongoing success… and usually where a Social Media Manager comes in very handy. Your Social Media Manager will make sure your online identities are kept up-to-date, fresh and relevant. This can include posting tweets, blog posts, status updates, even comments on a consistent basis as well as keeping an ‘ear’ out for what is being said about your business and responding to those customer questions and comments for you, or if you prefer, alerting you so that you may address them yourself.
Studies show that more and more people buy products and services based on online recommendations instead of from ads. They also show that responding quickly to customers who have an issue will actually turn those customers into more loyal and repeat customers (who will recommend you to their friends and family) than customers who never had an issue. Having a Social Media Manager on the front line can help reduce your other customer service costs.
Are you ready to jump in? Remember, you’re not alone. Whether you’re just getting started in Social Media, need help with maintaining your accounts, or are looking to expand your current online presence, the right Social Media Manager can lift the burden off your shoulders, get you going quickly with the right social media strategy for you, and start building those lasting, loyal customer relationships so that you can start to see a better return on investment over traditional forms of marketing and advertising.
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